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...travel narrative--into something uniquely American. Twain didn't just describe exotic sights; he thoroughly reimagined them with self-deprecation and enough comic invention to keep the reader guessing what really happened. He also demolished the writerly veneration of the Old World at the expense of the New. Yes, Americans could be boorish and loud, but Europe could be tired and sad. Be proud, he said to the home folks. Besides, the food over here is lousy...

Author: /time Magazine | Title: Man of The World | 7/3/2008 | See Source »

Five homes. Three country estates. Luxury cars. Private jets. Thousands of bottles of fine wine in the cellars. Chauffeurs, housekeepers, financial advisers and staffers galore. Yes, the self-made British magazine magnate Felix Dennis is living the high life, and he is open--nay, brazen--about his desire to make more money, and lots of it. Dennis, the founder in 1995 of the bawdy "lad" magazine Maxim (which he sold last year with two smaller publications for a reported $240 million), is from the "greed is good" school of business. Worth as much as $900 million, he estimates, the author...

Author: /time Magazine | Title: Business Books | 7/3/2008 | See Source »

...good-neighbor policy; it's an industry, and a new way for Japan to turn a profit from China's economic boom. Selling eco-friendly technology is potentially big business, and one in which Japanese firms still have a tremendous competitive advantage. Toshiba's Westinghouse unit, for example, (yes, once part of a famous U.S. company) is building four advanced nuclear reactors in China at about $3 billion to $4 billion each. Nippon Steel, Japan's largest steelmaker, introduced a type of eco-friendly coke-making technology called dry-quenching in China that has become widely used throughout the industry...

Author: /time Magazine | Title: China and Japan: The Green Connection | 7/3/2008 | See Source »

...track of a firefighter's vital signs, warn him if the fire is too hot up ahead, provide GPS readings of his position and alert the command center if he has passed out. The Eucentre engineer walks across the room, and the computer screen reacts. The interface reads MOVING: YES...

Author: /time Magazine | Title: Smarter Clothes | 7/3/2008 | See Source »

...pimped-out eco-pad but a modest Studio City bungalow where he fusses with a solar oven and plugs in his electric car. Self-deprecating and charmingly nerdy, Begley is no dilettante, having immersed himself in low-impact living long before anyone was devoting cable channels to it. Yes, the show's concept is hokey--Begley's Green Acres bickering with his less eco-minded wife--and it relies too heavily on star cameos. But at least Begley presents his choices as being about something bigger than generating his own solar-powered halo...

Author: /time Magazine | Title: Planet Hollywood Goes Green | 7/3/2008 | See Source »

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