Word: xbox
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...over the past decade, the group has struggled to keep pace with changing toy trends: the basic plastic bricks find it particularly tough to compete with games consoles like XBox and PlayStation to attract kids' attention. After years of eroding sales, the company posted its first-ever losses...
...boots," "Uggs" and "Ugg." In the retail category, Internet users declared this year's uncontested winner in the war of video game consoles: Nintendo's Wii, which is the second most searched retail product after the iPod. (The next most popular gaming console is the Xbox 360, which comes in a distant second to the Wii as the 12th most searched term...
...clicks of reloading guns and rapid firing echoed in the Quincy Dining Hall. Halo 3, the popular Xbox 360 game, flashed from every screen as it captivated the 60 humanoids present. The room was dim, the tension palpable, and the human faces unmoving. Saturday night’s Halo 3 tournament, hosted by the Harvard Interactive Media Group (HIMG) and the Harvard Distribution of Technology (HDot), welcomed novices and seasoned gamers hoping to display their simulated shooting prowess. “I came here because I wanted to see Master Chief ‘pwn’ everybody...
...Even when we’re not on the best of terms—if, say, a friend beat me in a friendly game of Xbox, he wouldn’t pour salt in the wound by failing to feed me or locking me out. He wouldn’t keep the windows open so I’d freeze, forcing me to go outside just to achieve a little bit of comfort. In short, he wouldn’t be like Holy Cross...
...large, that video games are an art form with genuine emotional meaning and that Halo 3 will be the premier example of that art. But there is, as it happens, a whole lot of money at stake too. At launch, Halo 3 will run only on Microsoft's Xbox 360 gaming console, lending the Xbox, into which Microsoft has sunk billions, huge credibility in its costly death match with Sony's PlayStation 3. "We're a platform company," says V.P. Kim. "It's about driving sales of Xbox 360. Sony has no answer to that. We have a really...