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Microsoft will launch a movie and TV download store for net-connected Xbox 360s on November 22, the company announced Monday. Xbox Live users will be able to rent high-definition movies from Warner Bros., and purchase high-definition TV shows from CBS. The service will also offer standard definition video content from Paramount, MTV Networks, Ultimate Fighting Championship and Turner's Cartoon Network...
...launch of the Xbox Live Marketplace video store is part of Microsoft's current strategy to draw non-gamers to the platform, migrate "version 1" Xbox users to the newer Xbox 360 system and keep the 360 competitive with the upcoming Sony PlayStation 3 and Nintendo Wii consoles...
...Although pricing and the full lineup have not yet been announced, Microsoft says that high-definition movies would be available as video-on-demand content. You would download it onto the Xbox 360's hard drive; once you begin watching the film, you would have 24 hours to finish. Warner Bros. titles will include V for Vendetta, The Perfect Storm and - when it is released for video-on-demand - Superman Returns. At the end of each movie viewing, users will see a promotion to buy an HD DVD disc of the movie, compatible with the Xbox...
Gamers, rejoice! Vista lets you automatically locate an Xbox 360 on your home network, sending movies, photos and music to the console. (Vista is not compatible with the original Xbox, however.) You'll find all your favorite games collected together in an easy-access folder, and parents can set controls on the Games folder. Vista systems are even compatible with Xbox 360 controllers and accessories. Soon Xbox 360 and Vista PC gamers will be able to face off over the Internet...
...British clothing retailer Ben Sherman is rolling out a campaign in June within the new PC and Xbox game Test Drive Unlimited. Not only will players see Ben Sherman billboards scattered throughout the game, they'll be able to visit a virtual store where they can "buy" clothes. In its real shops, the retailer is setting up pods so customers can play the game in the store. Suzanne Egleton, marketing head for Ben Sherman, has worked in the games industry and thinks games are a great way to reach her target audience of men aged...