Word: wrigleys
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Last week, other Hollywoodians were hard at work on the same idea. Gene Autry signed up to make six half-hour westerns (with options to film an additional 46 shorts) for Wm. Wrigley Jr. Co., Autry's radio sponsor. Wrigley agreed to pay from 30% to 50% of the production costs for first transmission rights. After the first run, Autry will be free to sell the films to other TV sponsors...
...Howard of his Life with Luigi (Tues. 9 p.m., CBS). "Everybody told me no sponsor would buy it. And now look! It has knocked over Bob Hope,* and cut into the rating of Fibber McGee & Molly. It has made Tuesday night. It's got a wonderful sponsor [Win. Wrigley Jr. Co.]. It's got everybody amazed, it's got me amazed...
...year from his movies, radio show (Sat. 8 p.m., CBS), commercial enterprises and personal appearances. Last week he happily admitted that he was getting another $500 a week just to stay off TV. As an option on his TV services, it is worth it to Wrigley's, his radio sponsor. Drawled Autry: "I figure I've got the best deal in television...
Fireworks for Fans. He had grown up in the baseball business, beginning with the Chicago Cubs, where his father was club president. Bill himself had been everything from office boy to treasurer at Wrigley Field; in 1941, with the help of Midwest friends, he had bought control of the Milwaukee Brewers. When he moved into Cleveland after the war, he thought he knew how to give the fans their money's worth...
Girl With The Wrigley Eyes...