Word: wining
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Dates: during 1940-1940
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...brief (1935 to 1937) movie career, in which she was not a great success, she sang arias 50 times running without a murmur of complaint. Lily Pons hates champagne, drinks little wine, likes Coca-Cola, touches hard liquor and cigarets not at all. She still feels faintly seasick all day before a concert or opera performance...
About 1,000 times a week over 20 stations throughout the country, these sentiments are sung by a character called Gaston, whose recorded outbursts are sponsored by Chateau Martin wine. Few jingles have made such an impact on the U. S. Variations on Gaston's theme are popular in nightclubs, his antics have formed the background of several skits, and his slogan "I am NUTS about the good old Oo Ess Ay" is incessantly echoed among the nation's small...
Gaston came into being year and a half ago when Chateau Martin's president, a onetime hosiery man named Martin Lefcort, decided that it would be a good idea to have a Frenchman plug his California wines. The notion was developed by Chateau Martin's advertising agent, Herman C. Morris, whose outfit whipped together a series of chats by a comic Frenchman, who, after a sip of Chateau Martin '39, uniformly wound up: "I go queek get my citizenship papers." This folderol, tried over a few stations, was so successful that Chateau Martin upped its spot announcement...
...long that music-lovers in big Eastern cities nearly forgot about him, certainly never mentioned his orchestra in the same breath with Toscanini's. But Conductor Stock stuck to his knitting, and the Chicago Symphony stuck to Conductor Stock. Its strings and brasses matured like old wine, and the Chicago Symphony developed a subtle bouquet...
...method was to invent characters, let them work out their ways of life, publish their "diaries" and "memoirs." Stages on Life's Way gleams brilliantly as character after character cuts a new facet on that indestructible gem, love between man & woman. Part I is a memoir of a wine-sodden banquet where a gay seducer, a fashion stylist, a cynic, etc. discourse on follies of woman and love. Theirs is life's esthetic stage. The ethical is explored in Part II by a happily married essayist. "Yes, it is true, no poet will ever be able...