Word: wineing
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Brace yourselves. A new wave of wine marketing is upon us. Julie Brosterman found herself drenched in it as she strolled the aisles of a Rite Aid in Los Angeles. Surrounding her were towering displays of pink and white wines in bottles bearing such flowery names as Seduction and White Lie. Brosterman, creator of the website womenwine.com derisively dubs them the Virginia Slims of the wine trade...
Perhaps the parade of pastel bottles just beyond the cosmetics aisle is inevitable--at least in states like California, where wine may be sold beside grocery items. For while men continue to do the bulk of the nation's beer and hard-liquor buying, new surveys by Gallup and by Adams Media confirm that women make 55% of U.S. wine purchases. With that information in hand, wine marketers, after decades of ignoring women, are suddenly chasing them like dogs after a bone. "I just wish they wouldn't resort to stereotyping and patronizing us in the process," complains Mary Ewing...
Indeed, several new wines aimed at women border on the insulting. Seduction, a $28 bottle by the Napa Valley's O'Brien Family Vineyard, comes wrapped in a little gauzy sheath as if it were out of Victoria's Secret, with label copy that reads as if it were from a romance novel: "voluptuous, with sensual flavours and a velvet kiss." Says Ewing-Mulligan: "Seduction is so outrageous that it's almost acceptable," and it helps that the Wine Spectator gave the Bordeaux-style blend a respectable 89 rating. But there is White Lie Early Season Chardonnay--a de-alcoholized...
...simultaneously opening new restaurants: after Pò (which he no longer co-owns) came seven others--plus a bar and a wine shop--that have all succeeded, with one exception. Batali routinely mocks the fustian techniques of French cooking, so it seemed quite a leap last year for him and Bastianich to launch Bistro du Vent, a French restaurant on 42nd Street. The food isn't quite French and isn't quite Batali. Struggling for an identity, Bistro du Vent is the first Batali-Bastianich venture where you can easily get a seat. Both men seem to sigh heavily whenever...
...live in an old brothel? Yes. It's called Wagon Wheel Ranch. Jerry and I took a trip to Napa last year. When we got back, he put in 800 grapevines. Within a couple years, we'll start producing our own Cabernet, Wagon Wheel Wine. Our website will be www.www.com...