Word: wined
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Dates: during 2000-2009
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...Charenton Insane Asylum, the Marquis de Sade (Geoffrey Rush) has a nice life--good food, good wine, the ability to smuggle his dirty books out to his publisher via a sympathetic chambermaid (Kate Winslet). But he offends Napoleon, who orders an alienist (Michael Caine) to cure him or kill...
...riskier Geddes move was planting new vineyards with grapes used in popular blended wines. One result: Frescobaldi's '97 Lamaione, which Wine Spectator calls "a monster Merlot." Says Geddes: "In the changing world of wine, branding is more important, and recognition comes from being in places like Wine Spectator...
...lighted campanile of Brunelleschi's late masterwork, the Santo Spirito Church, commissioned by a Frescobaldi in the mid-1400s. The church is almost 150 years younger than the family's 700-year-old business. Now the Frescobaldis, best known for their sumptuous Brunello di Montalcino wine, are coming out of the Middle Ages, forming international alliances that would impress even their arch rivals, the Medicis, and embarking on a marketing strategy for the 21st century...
Italy is one of the world's top wine producers, but no Italian firms rank among the world's 20 biggest vintners. With 50,000 small companies bottling wine and the best land in limited supply, no Italian company, not even a big name like Antinori or Banfi, has more than a 1% domestic market share. Italian wines are identified by region (or appellation, such as Chianti or Barolo) rather than by brand. Growth potential in Europe is dampened by the fact that in the change from an agrarian to an industrial society, wine consumption in Italy and France...
...Italy the company is pursuing a unique vertical marketing strategy by launching its own wine bars. The first, opened in 1999, is a 270-sq.-ft. nook at Florence's international airport, where Frescobaldi wines lure customers from among 9 million travelers a year. "In its first 12 months," says Geddes, "it did nearly $1 million in gross sales...