Word: frescobaldi
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...those on hand will be Thomas Keller from the French Laundry in Napa Valley, California; Alain Passard from L'Arpège in Paris; Santi Santamaria from Can Fabes in Catalonia and Nicolas Le Bec from Lyon. Wineries from world-renowned regions including Chateau Haut-Brion from Bordeaux and Frescobaldi from Tuscany will host tastings, and German painter Hella Nohl will discuss red wine's place in her palette. www.rhwfae.com...
...onetime gift of $30,000 or more, and patrons, who donate $5,000 annually (all tax deductible), are invited to the yearly unveilings of projects that include insider visits to collections never open to the public, and f?tes at the palatial homes of Florentine aristocrats like the marquises Frescobaldi and Antinori...
...points to Marchesi de Frescobaldi--best known for its Tuscan red wines, such as Nipozzano Chianti Rufina--which has acquired property in Friuli to make Sauvignon, Pinot Grigio and Ribolla Gialla white wines. "The Italians have figured it out--how to create tastes that suit the American palate," says John Fredrickson of Gomberg, Fredrickson & Associates, a wine-industry consultancy in San Francisco. In the U.S. market, Italian Pinot Grigios represent the largest import category. At the higher end of the market, the new category of Super Tuscans--such as Tignanello and Sassicaia--are commanding prices of $80 a bottle...
...Italy the company is pursuing a unique vertical marketing strategy by launching its own wine bars. The first, opened in 1999, is a 270-sq.-ft. nook at Florence's international airport, where Frescobaldi wines lure customers from among 9 million travelers a year. "In its first 12 months," says Geddes, "it did nearly $1 million in gross sales...
Geddes plans to double Frescobaldi's business by the end of 2004, with 60% coming from Frescobaldi-owned lines and 40% from the Mondavi partnership. "There will be fewer cases, but we'll be getting more than double per case," he promises. When Geddes looks out from the Palazzo Frescobaldi toward Santo Spirito, he can't help thinking of the family history. "But," he adds, "you have to be able to connect the past with the future...