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...academicians have been sent as a delegation to represent the French Academy at the celebration of the 300th anniversary of the birth of Moliere. Mr. Chevrillion has gained wide renown for his works on English literature and has also written many books on travel. Mr. Donnay is one of the best known living French dramatists, most of his works dealing with the theme of love...

Author: NO WRITER ATTRIBUTED | Title: FRENCH ACADEMY MEN TO VISIT UNIVERSITY | 5/2/1922 | See Source »

...personnel of the successful modern advertising agency represents a rather wide diversity of talent. At the--top there must be executive and administrative ability. The organization must have met with a broad knowledge of the fundamentals of marketing and advertising, and the ability to apply this knowledge in a practical way in the development of constructive advertising plans. The analyst and statistician must be there also in order to dig out and compile the facts which are necessary for the building of any sound plan. And then there must be creative ability in order that the advertisements which are produced...

Author: NO WRITER ATTRIBUTED | Title: ADVERTISING AGENCIES HAVE DEVELOPED ART OF SELLING TO HIGH DEGREE | 4/29/1922 | See Source »

...mile run afforded one of the biggest surprises of the afternoon when Lund, Coach Bingham's new distance star, starting at scratch, ran through a heavily-handicapped field to win by a wide margin over Coburn, who placed second, finishing a half lap ahead of Mahon, who won his letter in the Yale meet last year, and two laps ahead of some of the slower runners. The finish of the quarter-mile was very close, the three men who placed all starting with a 15-yard handicap. H. F. Colt '22 and Curtis forged to the front at the last...

Author: NO WRITER ATTRIBUTED | Title: CAPTAIN BROWN GAINS ONLY SECOND PLACE IN PHILADELPHIA GAMES | 4/29/1922 | See Source »

Under the inclusive but indefinite title of "The Drama and the Stage" (Harcourt, Brace), Ludwig Lewisohn has collected into book form a series of random sketches and studies that first appeared in "The Nation." The diminutive essays so collected cover a wide field, include book reviews, play reviews, and by the way studies in the fundamentals in the drama and theatre. Mr. Lewisohn has recognized the difficulties that beset him, and the inevitable criticisms of a volume of sketches written for a particular occasion. "The brief essay and studies that compose this volume are desultory only in appearance" he says...

Author: By J. A. B., | Title: THE CRIMSON BOOKSHELF | 4/28/1922 | See Source »

...would seem almost impossible to review so many plays and books on the theatre without giving away a theory of both that is "coherent" and profoundly implicated with the permanent qualities of life and art." Such a wide range of criticism, demands as all criticism demands, that same coherency and profound implication realized by Mr. Lewisohn. But in spite of all that "The Drama and The Stage" seems very much the book of the moment. It has therefore two innately good qualities. It is a record of current tendencies in the drama, and a reminder of evening spent...

Author: By J. A. B., | Title: THE CRIMSON BOOKSHELF | 4/28/1922 | See Source »

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