Word: westernization
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Dates: during 1970-1970
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...Indonesia's dukuns (soothsayers) had predicted a possible disaster for the country in late 1970, and sacrificial rites were duly scheduled. Several water buffalo were rounded up and slaughtered. The head of one was buried on the eastern tip of Java, and the head of another on the western edge. With Indonesia's most populous island thus bracketed, Suharto embarked on his journey. So far, no disaster...
Several medical schools are already moving toward the Carnegie Commission's goals. Dartmouth is developing a three-year program leading to an M.D. degree. Case Western Reserve has long encouraged clinical experience by assigning each first-year student to follow one family's health problems throughout his four years of medical school...
...Esalen Institute, the creation of two Stanford psychology graduates, Michael Murphy and Richard Price. In a San Francisco ashram, or Hindu retreat, where Murphy spent eight meditative years and was later joined by Price, the two dreamed of a university without academic trappings, which would combine the best of Western humanistic psychology and Eastern thought...
Madison Avenue is also borrowing from that classic American art form, the western. The Gary Cooper of the genre is Heinz ketchup, which single-handed confronts a gang of Brand X baddies on the main street of a lonely cowtown. One of the baddies steps forward, caps come off, bottles upturn; the Brand X bottle soon lies empty in the dust. As the half-full Heinz bottle swaggers off, a sourdough voice brags: "Heinz, the slowest ketchup in the West -East, North and South...
...years, are reluctant to undertake any long-term program that will not show immediate results. But there is a powerful incentive for top management to press for new ways of doing things. One of the best-known advocates of job enrichment, Industrial Psychologist Frederick Herzberg of Cleveland's Case Western Reserve University, suggests that strikes are often welcomed by workers as relief from their mind-numbing jobs and could be drastically reduced. As Herzberg puts it: "Managers must get more men going home to their wives saying, 'Honey, do you know what I did today?' instead of 'Honey...