Word: westernization
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Dates: during 1930-1930
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...done much traveling, all with a purpose. From bicycles he turned to automobiles. He worked for General Motors, built the Pacific Coast Chevrolet plant at Oakland. Later he became associated with another ex-GM man, William Crapo Durant, built the Durant plant in Oakland, Calif., a showplace of Western industry. Since 1929 he has headed Durant Motor Co. of California which assembles and sells Durants under a participation contract with Durant Motors, Inc. In selling. Mr. de Vaux has attained a great reputation, reaps fat commissions. He lives in Piedmont (across the Bay from San Francisco ) on an estate previously...
...direction finder or "homing device" invented by Radioman Geodfrey G. Kruesi of Western Air Express is supplementary to the ordinary aircraft radio. If the pilot cannot pick up the signals of the beacon, he simply tunes in on the known wavelength of any broadcasting station in the region. A dial on his instrument board then shows him his direction of flight in relation to the position of the broadcasting station. Last week Inventor Kruesi took his invention to Asheville, N. C, there to confer with his ailing department chief Herbert Hoover Jr. Later he was to show it to Army...
...strictly Western car is the Kleiber, made by Kleiber Motor Co., San Francisco. But the greater part of Kleiber output is trucks. Fageol Motors Co. of Oakland specializes in trucks. *Other cars supplied by Continental Motors, biggest U. S. manufacturer of gasoline engines, include Peerless, Durant, Jordan...
Next was born TripleX. Under the same basic title, the magazine would follow public taste like a weather vane, giving in turn stories of war, flying, crime, etc. Currently it is Triple-X Western (115,000). Author Jim Tully got his start when Triple-X first published his Beggars of Life...
...that went flop in the night helped the brown shirted followers of thundering Adolf Hitler last week win what some correspondents called "their most notable political victory since 107 of them were elected to the Reichstag": official suppression of the made-in-U. S. film All Quiet on the Western Front...