Word: weintraub
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Dates: during 1930-1939
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...cheaply bought stories by big-name authors and flashy risque color cartoons, made it the greatest smoking-room magazine of all time. Circulation zoomed until it hit 625,000 in December 1937, and that issue carried 155 pages of advertising. Dave Smart and his co-publisher, William Hobart Weintraub, thought they could not miss...
...miss they did. In October 1936, they started Coronet, a pocket-sized monthly which now sells about 150,000 copies a month. In April 1938, Messrs. Smart, Gingrich and Weintraub tried again with Ken, and Ken folded last month (TIME, July 10). Meanwhile, Esquire was having its own troubles. By last June its advertising guarantee had been cut to 450,000 and Esquire had trouble meeting that. Dave Smart and his brother Alfred had sold $1,400,000 of their stock and the stock had dropped from $16 to $4 a share...
...blame it all on Adolf Hitler," said Chaperau. The Führer's connection was via one Rosa Weber, until lately a maid in the Lauer household. According to Albert Chaperau, she overheard much anti-Nazi conversation while she was serving Mr. and Mrs. Lauer, Chaperau, Publisher William Weintraub of Ken, "a London and Paris financier" named Serge Rubenstein, and three other guests at dinner in October...
...letting the public in on his company, some observers concluded that new money was needed to finance a projected new magazine, of which only the name, Ken, and the editor, Ernest Hemingway, are known details. But Tide, smart advertising trade magazine, concluded: ". . . David A. Smart and William H. Weintraub, as far as anyone could tell, were merely realizing some well-earned $1,400,000 from the coffers of their company...
...These figures do not include the shares held in various trusts in which the Smart boys and Mr. Weintraub are interested...