Word: weekending
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...wasn't quite the Preakness, with pundits left baffled by a filly winning for the first time in almost a century, but the box-office race was closer than expected. The raw estimates for the weekend: Angels & Demons $48 million, Star Trek $43 million. In movie-industry terms, nearly a photo finish...
...There's the kind of movie people see because they have to - because it's the weekend's big new attraction, and marketing and habit have schooled them to want to see it on opening day. And occasionally there's a film people see because they want to - because a friend told them it's fun, or they've already enjoyed it and want to return. This weekend, obligation was represented by Angels & Demons, a sequel of sorts to the 2006 superhit The Da Vinci Code, with the same star, Tom Hanks, and director, Ron Howard; and pure movie pleasure...
...reasons for the relatively close finish - a new hit typically doubles the weekend take of the movie it's replaced - are easy to enumerate. The Da Vinci Code was a publishing phenomenon with the added balm of religious controversy; the movie version earned $77 million its first weekend. Angels, actually a prequel, didn't generate the kind of heat that spurs audiences to see it immediately. Also, Dan Brown, the author of both Da Vinci and Angels, is a powerhouse literary name but not yet a megamovie franchise; Star Trek, the latest in a series of film spin-offs that...
...movie icon; his one starring role since Da Vinci, in Charlie Wilson's War, brought in only $65 million. So Hanks should probably be happy with the huge salary he earned for making Angels, for the fact that it did manage to edge out the competition for the weekend's No. 1 slot...
...weekend estimates, from Box Office Mojo...