Word: weekending
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...Runner-up for the second weekend in a row, Harry Potter and the Half-Blood Prince stanched its 62% dive last weekend with a more modest 40% tail-off, mostly owing to the adding of 161 IMAX screens, where the price of admission is much steeper. Of the two sophomore entries, G-Force, Jerry Bruckheimer's locked-and-loaded version of Alvin and the Chipmunks, came in third with $17.1 million, and The Ugly Truth, Katherine Heigl's R-rated tryst with Gerard Butler, plunged 53% to amass $13 million. Since the movie cost only $38 million to make...
...indie action, the rom-com (500) Days of Summer picked up $2.8 million and, at 266 venues, had the weekend's highest per-screen average among the top 60 releases, for a cume of $6,821,000. The bomb-squad thriller The Hurt Locker was right behind, with a five-week total of $6,757,000. The weekend's most highly acclaimed newbies - the save-the-dolphins doc The Cove and the South Korean vampire-priest horror movie Thirst - opened well, with about $55,000 each at four theaters...
...This year's total theatrical revenue is still about 10% higher than last year's at the same time, and attendance is up nearly 8%, but the box office is slumping fast. This weekend's take is expected to be down 25% from the same frame last year, when the top four movies (The Dark Knight, The Mummy 3, Step Brothers and Mamma Mia!) grossed more than the top 10 this weekend. The studios front-loaded their prime merchandise, and now the shelves are getting bare. Note to moguls: Summer usually lasts three months, whenever you decide it begins...
...Here are the studios' official weekend estimates for the top 10 movies, as reported by Box Office Mojo...
...Funny People, $23.4 million, first weekend 2. Harry Potter and the Half-Blood Prince, $17.7 million; $255.5 million, third week 3. G-Force, $17.1 million; $66.4 million, second week 4. The Ugly Truth, $13 million; $54.5 million, second week 5. Aliens in the Attic, $7.8 million, first weekend 6. Orphan, $7.3 million; $26.8 million, second week 7. Ice Age: Dawn of the Dinosaurs, $5.3 million; $181.9 million, fifth week 8. The Hangover, $5.1 million; $255.8 million, ninth week 9. The Proposal, $4.8 million; $148.9 million, seventh week 10. Transformers: Revenge of the Fallen, $4.6 million; $388.1 million, sixth week...