Word: waterproof
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Dates: during 1950-1959
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Selling Immortality. Next came "shock tactics," a series of suave radio commercials about what Eaton later called "the one purchase everybody has to make." Next, the builder boosted sales by offering waterproof, fireproof, wormproof and even quakeproof vaults. Every morning he called his salesmen together and started the day with a prayer and a pep talk. They must always remember, he told them, that they were selling immortality...
...Amazonian development. Her brightly painted toes flicker through the nimble measures of the Charleston; her wrists grow strong beneath the weight of jangling bracelets; her long thighs are shaped to glued-on toreador slacks. She carries blithely a large basket laden with spare sets of false eyelashes, spare bandannas, waterproof mascara, lipstick brushes, eyelid pencils, bobby pins, suntan oils, combs, tweezers, compacts, cigarettes, stray hairs left by the cat. Atop her head is a brimmed straw-hat pulled over a voile scarf tied babushka-style, and she turns on the world the blind stare of dark glasses. She strides along...
...WATERPROOF MONEY will be issued by Japanese Finance Ministry to save $360 million face value in currency damaged each year by water. New notes will have synthetic resin mixed into pulp, will withstand the washing machine...
Members of the Department of Buildings and Grounds have been "watching" the crumbling since the Mem Hall tower burned in 1956, Fred B. Jackson of the Department said yesterday. A leak in the waterproof flashing caused water to weaken the mortar holding the bricks...
Perfect Patcher. A rubber paste that sets in a few hours to long-lasting pliant rubber was put on the market by Devcon Corp. Uses: to calk or waterproof boats, insulate wires, or patch holes in shoe soles. Price: 98? for a 4-oz. tube...