Word: wasik
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Dates: during 2000-2009
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...consumer uproar has been eye-opening for SIGG CEO Steve Wasik. He thought going green just meant being good to the earth; he didn't realize it meant fessing up too. "Being a green company also means being held to the highest degree of corporate transparency," he wrote in an e-mail. "I fully expect that SIGG will not let consumers down in the future...
...book And Then There's This, Harper's senior editor Bill Wasik tracks Web fads, viral marketing campaigns and the flash-mob phenomenon - which Wasik himself created - to determine just how little staying power trends have when faced with our fractured, hyperactive attention spans. Wasik talks to TIME about his findings, and why he can't stop looking at his RSS reader. (Read about how the Internet changed music...