Word: washer
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Dates: during 1960-1969
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Logically enough, considering the environment, the phobias most often found in U.S. metropolitan areas have to do with high places, airplanes and dirt. Fear of heights is not a serious matter if it involves only skyscrapers: an occasional high-steel worker or window-washer has to change his job because of this. But many people, as they grow older, become neurotically cautious, get to the stage where they cannot even go near a window above the ground floor. In such severe cases, the anxiety usually extends far beyond this symptom and pervades the whole personality. Airplanes evoke a comparable phobia...
With sales dwindling, the entire appliance industry is in the midst of an ambitious program to improve quality. "I'm not saying the whole thing is lousy," explains one Norge executive, "but the automatic washer is probably more susceptible to service than any other appliance in the home." He speaks from rueful personal experience. For years there was no formal exchange between Norge's service department and its engineers, and chronic complaints never filtered back to the machine designers-a gap since remedied. Maytag decided to drop annual model changes, use the savings for better quality control...
...principal asset is a machine called the Benson Upgrader, with which it is theoretically possible to refine low-grade uranium ore several times over until it is fairly bursting with creamy-rich atomic goodness. The only difficulty is that the Benson Upgrader, which is something like a gravel washer, does not work very well...
...washer, called the Aseptic Air System, is relatively inexpensive. Its inventors, a physicist and a well-to-do gadgeteer, can equip the average 1,000-sq.-ft. operating room for as little...