Word: wallets
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Dates: during 1960-1960
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Brightening the Dull. Through the densest economic thicket Sylvia blazes a simple trail. "You wouldn't by any chance have $460 tucked away in your pocketbook or wallet or lying around the house this minute, would you?" she once asked in her column. "As a typical American family, that's the astounding total you're now supposed to be holding in CASH. The statistics are indisputable, unassailable." After this arresting lead, guaranteed to nail the typical American reader, she led a quick tour of a difficult subject: a report on the national currency hoard...
...coaster ride, and at home he has to rest. But he soon feels strong enough to offer her a bottle of champagne. In an uproarious seduction scene, the poor old goat discovers that all the time he has been after her virtue, the dear child has been after his wallet...
While most of TIME'S cover pictures are the product of long, painstaking work by editors and artists, this week's was produced from a wrinkled, wallet-sized picture in the Powers family album. As it was being engraved, all of the plants in which TIME is printed-Chicago, Albany, Washington, Philadelphia, Los Angeles, Tokyo, Melbourne, Paris and Havana-were preparing for the big change. When the covers were being airlifted to their destinations, said Production Chief Bert Chapman, "practically every airplane overhead was carrying TIME material...