Word: walkman
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...early to declare a new outbreak of merger mania, but companies with an eye on European assets will certainly be dusting off their courting clothes. THE BOURSE Name With Legs Can you get too much brand recognition? Sony must think so. It sued Austrian wholesaler Time Tron for using "Walkman" to describe rival products, but Austria's top court ruled the term was too universal to be owned by any one firm. Please, No Equitygate H Private equity firm Hicks, Muse, Tate & Furst is hiring former U.S. Secretary of State Henry Kissinger to help it build a European strategy...
PARTY MACHINE Need a way to make some big noise? Stick an Olympia Soundbug ($50, at www.shoplifestyle.com onto any wood, metal or glass surface, plug it into the headphone jack of your laptop or Walkman and listen to the surface start to resonate like a real speaker. Hook up a pair of the mouse-size devices, and enjoy stereo sound. Their sucker-like push rings lock them firmly in place--even on windows...
INFLATED SOUND Big speakers for a Walkman don't make sense since they defeat the music player's portability. The brilliance of the rad-looking Ellula Hotair speakers ($50) is that they're inflatable: blow them up and they're about nine inches high; deflate them and they're a mere two inches. The air-filled casings pack an audio punch. And the speakers pack neatly in your coat pocket. --By Roy B. White
...Although there are plenty of combo PDA phones on the market, none have sold as well or enjoyed as much acclaim. "People pull these out at meetings to show off, which makes them a walking brand advertisement," says Peter Skarzynski, an STA vice president. "That's what Sony's Walkman did for them." And that's what Samsung's products and a big advertising investment are doing for it. Last year its global brand recognition grew a stunning...
...Although there are plenty of combo PDA phones on the market, none have sold as well or enjoyed as much acclaim. "People pull these out at meetings to show off, which makes them a walking brand advertisement," says Peter Skarzynski, an STA vice president. "That's what Sony's Walkman did for them." And that's what Samsung's products and a big advertising investment are doing for it. Last year its global brand recognition grew a stunning...