Word: walkman
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Leading the iPod-killer list is Sony's NW-HD3 Network Walkman, a player that attacks Apple at its stylishly minimalist core. Sony engineers understand that consumers want products that look as good as they sound, and the 20-GB NW-HD3 reflects that with its slim, anodized-aluminum casing. The player offers excellent sound and a menu that's easy to navigate using a four-way directional button. The company claims the player can go 30 hours without recharging. But Sony style means Sony price: at $349, the NW-HD3 costs $50 more than Apple's 20-GB iPod...
...Founded by two close friends, Masaru Ibuka and Akio Morita, in 1946, the company rapidly developed a reputation for high-quality, well-designed radios, tape recorders and TVs. You can even claim that with the introduction in 1979 of the Walkman-the device that enabled millions to listen to music while commuting to work or jogging-Sony all but invented multitasking, that combined benefit and scourge of modern life. Along the way, Sony's founders managed to pull off a difficult double act. On the one hand, they recognized that if the company was to grow to its full potential...
...Sony is no less pressing than that at Nissan; when Stringer told TIME that he was "bedazzled by the problems and demands of the job," he knew whereof he spoke. For Sony's woes are well known. The company that once had a magic touch-creating not just the Walkman, but the Trinitron TV and the PlayStation too-has gone adrift in an age of increasing competition and digital convergence. Its core electronics business, which accounts for more than 60% of revenue (but lost $339 million last year), has been beset by successful competitors in virtually all its product lines...
...Leading the iPod-killer list is Sony's NW-HD3 Network Walkman, a player that attacks Apple at its stylishly minimalist core. Sony engineers understand that consumers want products that look as good as they sound, and the 20-GB NW-HD3 reflects that with its slim, anodized-aluminum casing. The player offers excellent sound and a menu that's easy to navigate using a four-way directional button. The company claims it can go 30 hours without recharging. But Sony style means Sony price: at $349, the NW-HD3 costs $50 more than Apple's 20-GB iPod...
...company that once had a magic touch--creating the Walkman, Trinitron TV and PlayStation, among other breakthrough products--has run adrift in an age of increasing competition and digital convergence. Its core electronics business, which accounts for more than 60% of revenues (but lost $339 million last year), has been beset by successful competitors, ranging from Sharp televisions to Kodak digital cameras, in virtually all its product lines. Most humiliating: Sony lost its leadership in portable music players by failing to capitalize on the popularity of MP3 files--a gap that Apple's iPod has exploited masterfully. The company...