Word: volkswagen
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Dates: during 2000-2000
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DIED. IVAN HIRST, 84, British army engineer who retooled Volkswagen's bombed-out factory in Wolfsburg, Germany, at World War II's end to roll out one of the firm's prewar prototypes, which soon became the popular Beetle; in Marsden, England. The British army ordered 20,000 for transport duty, ironically turning Hitler's dream of a "people's car" into a reality...
Honda Insight 61 70 Volkswagen New Beetle* 42 49 Volkswagen Jetta* 42 49 Volkswagen Golf* 42 49 Chevrolet Metro...
...went into buying stuff for their homes. The stunning success of the colorful (read: No more beige!) iMac, for instance, not only helped save Apple but has also inspired a raft of whimsically styled, low-cost personal computers from firms like Dell, Gateway and Compaq. The New Beetle rescued Volkswagen's image two years ago and became a catalyst for change in the auto business. Carmakers are finally putting a premium on how their products look because they know that otherwise we won't buy them anymore...
...black-box camera, Swingline has streamlined its standard stapler. Any company without in-house talent is reaching for a hot design consultant. "Manufacturers recognize that consumers are looking for more than functional benefits," says Barry Shepard, co-founder of SHR Perceptual Management, the design consultancy that helped conceive the Volkswagen Beetle. "A product that matters needs to say something about the person who owns...
Eighteen minutes later, D's buddy Brian, a friendly faced guy in a knit cap and a blue North Face jacket, pulls into the parking lot in a Volkswagen. Brian takes you to his apartment, which is nearby. He introduces you to Pee-Wee, a solidly built guy in a FUBU jacket. Turns out both of them were in a hip-hop band with D'Angelo back in grade school...