Word: volkswagen
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Dates: during 1990-1999
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...automotive-strategy group that is already coming up with new products. Plans for a Mercedes minivan have been canceled. Yet the group has commissioned at least one new minivan-like vehicle, to be built probably by Mercedes, and a Chrysler car that will be marketed in Europe against Volkswagen's successful Golf. Both products are being designed with input from both Stuttgart and Auburn Hills. Marketers Holden and Zetsche insist that brand identities and marketing will remain separate. Yet inevitably, Mercedes engineering will make Chrysler cars more reliable, and Chrysler's flashy designs will make Mercedes less boring...
Commercialism in classrooms has become so rampant that last week a California education committee voted to restrict the use of brand names in taxpayer-funded textbooks. Parents were upset about a McGraw-Hill math textbook that is filled with references to products like Volkswagen automobiles, Jif peanut butter and Beanie Babies. McGraw-Hill representatives point out that the company receives no compensation for mentioning the products, which are used simply to get kids' attention. "The practice of using real-life examples is a technique that's been around for 12 to 15 years," says Roger Rogalin, president of the publishing...
...cases where companies like Volkswagen, Krupp and Daimler-Benz are being sued for back wages for using slave labor during the war, people are asking to be compensated for work they would never have done willingly in the first place; no justice there. As for repayment for pain, how does that work? Stolen property may be returned, but how would a young banker in modern Germany have compensated my great-uncle for the loss of his family, his ambition and his spirit...
...consider trading in that gas-guzzling sport-utility vehicle for a more fuel-efficient model--perhaps the 1999 Honda Civic, which gets around 35 m.p.g. and was cited as the best "green" vehicle in the new Consumer Reports annual automotive survey. As an alternative, you could choose the Volkswagen Passat, named the best family sedan; the Mazda Protege, the favorite small sedan; or the Subaru Forester, the best small...
...during Hussein's cancer treatment were among their most enriching times together since the former Princeton cheerleader (ne Lisa Halaby) married the Arab monarch two decades ago. They lived at the Mayo Clinic in Minnesota, kept up on work in Jordan via e-mail, spun around in a Volkswagen Beetle, browsed in bookstores, walked in nearby woods and watched Canada geese settling down for autumn nights. "I never managed to get him out Rollerblading," says the Queen, whose Arabic name means "Light of Hussein." And then her voice breaks as she explains how "these moments meant much more...