Word: volkswagen
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Dates: during 1990-1999
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...problem is that crisis-weary Mexicans are already staggering under the twin blows of layoffs and an inflation rate that could top 30% in 1995. Nissan and Volkswagen both plan more than 1,000 job cuts this month, while entertainment giant Televisa has dismissed 1,500 employees, or 6% of its work force, since December. ``Most people prefer to buy food rather than cigarettes,'' says Consuelo Docal de Rojas, who owns a struggling candy and tobacco shop in Mexico City and rents out apartments above the store. ``People can't scrape up cash to cover even necessities.'' At the same...
Lest those of you who know me accuse me of advocating allout cultural revolution, I must qualify. I do not equate non-conformity with Volkswagen vans, Maoism or World Music. Joining the priesthood or the Peace Corps, a farm or the Foreign Service are all valid rejections of the increased homogeneity of the Harvard community. The pocketbook might suffer, the parents might moan. Individualism does come at a price...
...over the years, his personality did not. Amid the pomp and majesty of the court, he remained a modest and unassuming man. He lived with his wife of 53 years, Dottie, in a modest apartment in the unfashionable high-rise canyon of Rosslyn, Virginia, and drove an old blue Volkswagen to work most of his days. His only eccentricity has been his absolute devotion to routine. One egg, toast and coffee every morning at 8 a.m. in the court cafeteria with his clerks; a four-block walk around the building at lunchtime, along with a visit to the decrepit exercise...
Make way for the Swatchmobile, a sassy two-seater that looks like a cross between a Volkswagen Beetle and a Rambler. In fact, it is the product of an odd corporate marriage sealed last week between Mercedes-Benz, the maker of luxury cars, and Nicolas Hayek, the man who put almost 150 million Swatches on wrists all over the world. So far, the two companies have worked on separate prototypes, which they plan to merge into a single model produced by a joint company (Hayek's stake is 49%, Mercedes' 51%) for the 1997 market...
Although Hayek has landed a blue-chip partner, he continues to inspire skepticism. A short-lived joint venture with Volkswagen broke down last year. "I have trouble believing in this project," says Paris-based market analyst Antoine Nodet. "Jumping from watches to cars lacks credibility." Jean-Marc Buchet, who follows the auto industry for the French brokerage firm Leven, says that "there is clearly a market for a small city car" but wonders if people will pay $10,000 for "a two-seater with no trunk space...