Word: visualizations
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...Mannequins, displayed a fashion dummy that talks. Named Patty Petiteen, the mannequin will plug dresses for the ten to 14 age group. Sample sales talk: "Mother loves my Petiteen dresses because they need no alteration and have a money-back guarantee." The voice of the mannequin, developed by Audio-Visual Advertising Co., comes from a loudspeaker concealed inside the chest, and is synchronized with lip movements. Price: $284. ¶ Illinois Institute of Technology's Armour Research Foundation announced a cheap method for adding sound to 8-and 16-mm. home movies by putting magnetic material along the edge...
...Grade and high schools will get film strips, audio-visual materials, mimeographed throwaways, all with a soupgon of the Paramount gospel...
...their act. The comics have not yet quite solved the problem of framing their wide-ranging madhouse on TV's small screen. By using five television cameras (instead of the two or three used on most TV shows), Olsen & Johnson think they will be able to get the visual intimacy they need. Their only other problem, according to Chic Johnson: "We've got to figure a way of jumping out of the TV set and into people's parlors. It may take time...
...offers all the visual razzle-dazzle a TV screen can hold. With at least five costume changes in each show, he has bounced on as Superman, Li'l Abner, Santa Claus, an Easter bunny, Father Time and Rosie O'Grady. He has made entrances by dog sled, donkey, horse chariot, kiddie car and parachute. He often coaxes the unexpected out of his guest stars: Gracie Fields sang for him in a bathing suit, and the Metropolitan's Tenor Lauritz Melchior in blackface...
...answer, CBS finally decided, was that most people tend to retain what they see more readily than what they hear. Television, which demands closer visual attention than the ordinary, unselected sights of everyday life, closer even than movies, may exaggerate this tendency. The TV audience had not seen the locksmith, but had heard him speak several times during the play. Yet, reasons CBS, the audience was looking so hard that it forgot to listen, and could not place the murderer's voice. Later that night CBS was forced to telecast a "news bulletin" announcing the identity of the killer...