Word: viscott
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...Touch cards, published last month in a 55 million-card first printing, were written by David Viscott, a radio therapist and author (The Making of a Psychiatrist). "This is really America in therapy," he says, "people trying to get themselves together and be whole." Like many other writers of emotional cards, Viscott sometimes seems to be cannibalizing old song lyrics and old movie scripts ("Nobody does it better"; "No matter what happens, we always have us"), but he is willing to tackle unusual subjects like insecurity in the office. One such message -- "Your efficiency sometimes scares the hell...
Grief got Viscott into the card-writing game. When his first marriage was breaking up, he found himself trudging sadly along a Cape Cod beach, jotting down notes about some of his jumbled feelings. Later he showed them to his business partner, who said excitedly, "You know what you have here? These are greeting-card messages!" Viscott launched a card company, then signed on with American Greetings when the business failed. Says Viscott: "Once I heard a voice saying 'Someday you will tell people what they really feel inside,' and that's what...