Word: vidblitz
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...packed. "We haven't played a record since last June," says the Snuggery's John Clausen, whose video disc jockeys play tapes the way radio deejays spin platters. So rock on, Schaumburg Snuggery. You may be just a secondary target in the great video blitzkrieg-the vidblitz-that has shaken up Hollywood, salvaged the record business and set up a whole new way of responding to music. But at least you're tuned in. Wired. When the global village starts to rock, you'll be right on the fault line...
There was no single pioneer, no moment of signal inspiration. The vidblitz began before anyone knew the planes were flying in formation. Illustrated songs, little three-or four-minute clips, began to rain down on television and clubs in late 1980. Some of them were concert performances, shot and edited with perfunctory flash; others were like surrealistic visual riffs on the song, head comics for beginners, production numbers soaked in blotter acid. A technological catchall, video quickly became a generic name for these detonations of sight and sound, as those little items played on a phonograph were named...
...pervading silliness is worrisome, there are matters of even greater impact implicit in the vidblitz. Although Keith Richard readily admits, "You can always enjoy dressing up and leaping about for a few minutes," he wonders where struggling beginners will get the means to do it for the camera. "If new bands have to worry about the cost of making a record, and also about making a video, how is that going to weigh out? What about the few who get a lucky crash on a video and sell a record-how much does that have to do with the record...