Word: via
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...France last summer on bus-shelter signs, cell-phone users with Bluetooth could download coupons for a sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth, which could be spent at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want to do exciting, above-the-line promotions," says Rachel Harker, one of the company's co-founders. And in Britain the line keeps getting...
...protagonists' excesses alone make for lurid, enjoyably outraged viewing. (Surely one celebrant's decision to dye her poodles pink should have prompted a call to the A.S.P.C.A.) A precocious celebutant makes her entrance via helicopter. A self-proclaimed "divo" (like diva but different) rents out the mall to stage a faux fashion show (prompting a backstage catfight over a limited supply of bustiers). There are hired dancers, a raj-like litter hoisted by hand-picked hotties and an apparent contractual obligation for someone to arrive in a stretch Hummer. I had no idea so many stretch Hummers even existed...
...worth noting that before the shooting starts, another battle, fought behind the scenes, has already been lost and won. This one was waged via endless meetings and telephone calls during the past eight months between Rumsfeld and Franks over exactly how to run this war. As with any battle plan, the military has raised some doubts; one officer estimates that as many as 1 in 3 senior officers questions the wisdom of a pre-emptive war with Iraq. The reasons aren't surprising: the U.S. military is already stretched across the globe, the war against Osama bin Laden is unfinished...
...know it, but throughout the year, any interaction you have with your friendly neighborhood proctor could end up in an evaluation at the admissions office, informing future admissions decisions. Recently, the admissions office was forced to admit, via a mistakenly sent email, that information collected about current freshman, and possibly upperclassmen, may be used to determine who was an “admissions mistake” and who was a treasured find. The email—accidentally sent by a proctor to a Crimson reporter—condemned two students as “so self-centered that they have...
...letter was e-mailed to all of Harvard’s current students, faculty, and staff, and mailed letters were sent to the University’s estimated 320,000 alumni, according to Harvard spokesman Joe Wrinn. For the letters’ recipients, the chance to opine via mail will likely be the only formal input they will have throughout the duration of the search. While the search committee will separately consult faculty and student advisory committees and meet with alumni, the ultimate decision will be left to the members of the presidential search committee, culled from the Corporation...