Word: vermilion
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Dates: during 1950-1950
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...they opened their first store, The Great American Tea Co., on Manhattan's Vesey Street. They used all the glitter and tinsel of a circus. The store was painted a flaming red ("real Chinese vermilion") ; red, white & blue globes dangled resplendently in its windows, a huge gaslit "T" glowed above its door. Their first ads cried: "There's good news for the ladies." They had other come-ons: on Saturday nights they handed out dishpan premiums and lithographs of babies while a band played a song that was providentially popular at the time, "Oh, this...