Word: vandervoort
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...only entry), but competition in certain categories--like Best Package and Best Advertising Campaign--was severe. While it doesn't much affect sales, a FiFi can directly affect the career of those involved, giving them precious exposure to marketing partners. "It was devastating for us," says Cindy VanderVoort, wife of Koert VanderVoort, vice president of sales for Quest International, which launched Tommy Girl, a major fragrance that lost the top FiFi to Chanel's Allure at last year's awards. "They worked for seven months on this. They flew guys in from France on the Concorde to touch...
Investors with less imposing assets can still take a shot at this high stakes venture. New York Agent Peggy Vandervoort has been putting together modest ($25,000 to $125,000 per share) horse-investment deals for years. Says she: "It's smart to pool your resources with a lot of other people. You can get in on eight or nine horses for the price of one." Every small-timer remembers that Triple Crown Winner Seattle Slew was bought by comparative newcomers for $17,500 and syndicated for $12 million. The Thoroughbred market of today, however, resembles the publishing industry...
Chicago's downtown Metro High School has created a course in energy careers. Students pursue individual projects, such as assessing the effectiveness of the city's fuel use, and are aided by Shaeffer & Roland, an environmental management firm. Says Teacher Frances Vandervoort, grandly: "By 1980 there a will be 300,000 jobs in solar energy alone, and we are helping prepare our students for these opportunities." At suburban Evanston Township High School, an architectural drawing program includes the study of solar heating, wind generators and maximum use of insulation. At a recent science fair at Brooklyn's Roy Mann Intermediate...
...Chicago), and a huge struggle for power there. In the opening scene the bank's president announces to its board that he is dying, and for 500 pages First Mercantile's two highest-ranking vice presidents have at it for the top spot. One of the rivers, Alex Vandervoort, a Harvard-educated nonconformist, is the good guy, and the other, Roscoe Heyward, a neurotic First Mercantile lifer, is the bad guy. Up until about page 275 Roscoe appears to have it sewed up, but then the tide begins to turn and by the end he has botched things so badly...
...tale. Its characters are for the most part either good or bad, so it is easy to tell, by observing what they do and think, where Hailey's sympathies lie--and if these associations alone don't sketch out an ideology, the action of the novel certainly does. Alex Vandervoort, the hero, is liberal; he lives with an intelligent woman lawyer, tries to have the bank help people in the ghetto, and is scrupulously honest. The villain, Roscoe Heyward, fluctuates wildly between extremes; he is either snooty or obsequious, asexual or consumed by satyriasis, teetotaling or drunk. He is basically...