Word: upwards
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F.D.R. achieved his greatest college fame in extracurricular activities. "Any chronicle of Roosevelt at Harvard must inevitably bear much outward resemblance to Stover at Yale," Frank Freidel has said, "with its hero ever striving onward and upward from one extracurricular triumph to another...
...despite all his limitations, Packard has written a fascinating book which raises some valid moral questions. His chapter headings--"The Built-In Seual Overtone,"--"Back to the Breast, and Beyond," Class and Caste in the Sales-room," "Selling Symbols to Upward Strivers," and "The Packaged Soul" indicate the nature of his subject matter. His description of the techniques used to sell Mrs. Middle Majority, "the darling of the advertiser," and those used to revive the cigarette holder, instant coffee, tea, margarine, and prune industries are intensely interesting...
...cheer away from what a few months ago would have seemed very good news: Secretary of Labor James P. Mitchell declared that "the persistent rise [in consumer prices] has ended," and the Bureau of Labor Statistics followed up by announcing that its Consumer Price Index, after creeping upward for 13 months in a row. held steady in October...
...there is also a wild card: the impending Sputnik impact on defense spending. Defense spending is heading upward -and upward, and the words "deficit financing" are showing up in private Washington talk and responsible editorials. With defense spending on the upswing, the breather, recession, cyclical adjustment, period of hesitation, or whatever, may prove to be only a lull between periods of rising prices, which may or may not be called inflation...
...officials stoutly defend all such revisions. Unless the index is kept up to date, they say, the list would soon be heavily loaded with items nobody buys. But the real trouble is that such changes are interpreted as price increases instead of being identified for what they are: major upward shifts in living standards...