Word: uplift
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1960
Sort By: most recent first
(reverse)
...boyish look. When Mrs. Rosenthal moved into New York and set up a dress shop with a woman partner in 1922, she noticed that the dresses she was selling often did not look well on women who bought them. With her partner she designed simple brassieres with form and uplift, gave them away with each dress...
...1930s, when fashions forsook the boyish look. Mr. Rosenthal designed the brassieres and Mrs. Rosenthal handled the sales and financing. Maidenform pioneered in mass production, time studies and special machinery to make brassieres. During World War II, recalls Mrs. Rosenthal, "we got priority because women workers who wore an uplift were less fatigued than others...
NOTHING gave Maidenform a better uplift than the launching of its famous "I dreamed" campaign in 1949. Dreamed up by a woman copywriter for a Manhattan ad firm (now Norman, Craig & Kummel), the ad drew little enthusiasm at first, even from Ida Rosenthal. It soon caught fire, despite protests that it was risque. "We love double meanings," says Beatrice Coleman, Mrs. Rosenthal's daughter and the firm's chief designer, "so long as the double meaning is decent." Maidenform now spends 10% of its sales on advertising, mostly on the "I dreamed" ads. "Let them go on dreaming...
Funereal Chimes. Trapped in soda fountains or chrome-aluminum roadside diners and forced to listen to such uplift, elders may blink in dismay. Pop songs are now, more than ever before, tailored to the adolescents who buy them. But the gloom boom...
...Massive Uplift. Britain has always had its share of great beauties, who perhaps by their very rarity moved poets to rhapsodies and courtiers to either folly or matrimony. Endowed with broad brow, straight nose (admired by Englishmen in both their hounds and their women) and what 17th Century Poet Robert Herrick termed a "swan straining, faire, rare stately neck," isolated beauties from Charles II's Nell Gwyn to Lady Hamilton have shared with Edwardian Actress Lily Langtry the brow, the neck, a mass of lovely hair, and skin like an English rose...