Word: unicorn
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Dates: during 1990-1990
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...overload of color and music, and roller-coaster pacing. Calculating that the attention span of the average child is about 8 1/2 minutes, he cuts most acts to their best eight. Feld's formula includes a dash of gimmickry to pack 'em in. In 1985 it was the "Living Unicorn," a goat whose horns had been surgically fused. The stunt drew criticism from animal-rights activists but boosted ticket sales by more than 20%. Says Feld: "P.T. Barnum would have been proud...