Word: ultra
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Dates: during 1930-1939
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Willys, licking its chops over an impending $2,500,000 RFC loan, has slicked up its two series (Speedway and De Luxe) this year with deep-skirted front fenders, a beltline chrome strip from front to back. All by itself in the ultra-low field, Willys has dropped its prices 12% to $495 to $620. Improvements: New-type soft springs with rubber-lined clips, counterweight crankshaft, automatic carburetor...
...direct hit on a central transmitter. For that sort of emergency, BBC has already set up stand-by transmitting apparatus in secluded spots away from England's easily bomb-sighted industrial centres. BBC's war emergency plans also included shutting down its television transmitters, releasing the ultra-high frequencies for special military services...
...Martian atmosphere must be less than 1% of the Earth's. Yet among different types of animal life on Earth there are enormous differences in the rate of oxygen intake, and it may be that animals on Mars have adapted themselves to the rare atmosphere by an ultra-slow rate of oxygen consumption. Such animals might be intelligent but they would also be sluggish-probably too sluggish to make plans for invading the Earth...
Usually the annual cricket match between Eton and Harrow, Britain's two most exclusive "public" schools where many a future Empire builder gets his early training, is a well-mannered, ultra-polite social function. There old grads, most of them carrying umbrellas, wearing cutaways and top hats and accompanied by their wives dressed in ankle-length garden-party frocks, are brought together by the force of the old school tie. U. S. spectators, used to rowdy football games, are always amazed at the polite applause, rather than raucous cheering, that greets the players; at the number of high-collared...
...indeed roomy but emphatically not old. In her classification of express liner (the top classification), only four Atlantic liners are newer-built and two of them are newer by only one year. She is newer than the Bremen, Europa, Ile de France. The Empress of Britain has such ultra-new luxuries as snip-to-shore telephones in her roomy apartments, full-sized tennis and squash courts, private baths with 70% of cabin-class rooms. She holds the record for the fastest land-to-land crossing of the Atlantic. She is the largest and fastest ship ever to go round...