Word: tviewers
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...more likely (24% to 18%) to leave the room or switch to other channels even when the blurb (for an electric iron) was tailored to their tastes. Even worse, another 23% earned the right to a new designation: CEBU. A CEBU (short for "Continuously Exposed But Unverified") is a TViewer who looked at the blurb and listened to the message, but 30 minutes later could not remember a single detail of what he had heard and seen...
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