Word: turkestan
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Dates: during 1990-1999
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...know why. Over the past five years the Atlanta goliath has used Pepsi as a punching bag, kicking its can from Turkestan to Tallahassee and creating vast amounts of wealth for shareholders in the process. Who wouldn't want a foe like that? By the time Roger Enrico walked into the chief executive's suite at PepsiCo headquarters in Purchase, N.Y., three years ago, the company's performance had detached itself from its image as a vaunted marketing maverick that launched the cola wars in the '80s. The numbers tell all: in the U.S., Pepsi sells a single soda...
...economically on their own. They could, however, have formed a federation that would look toward alliances with such states as Turkey and Iran, and perhaps even have induced some Tatars, Bashkirs and other Islamic ethnic groups in southern Russia to secede and join them in a sort of Greater Turkestan. By inducing the Central Asians to join the commonwealth instead, the Slavic leaders passed a hard test of whether they could lead toward cohesion and stability rather than divisiveness and chaos...