Word: tubular
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Dates: during 1930-1939
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Five years ago smart, eccentric Irving Salomon, president of Michigan City, Ind.'s Royal Metal Manufacturing Co., looked at his annual business (manufacturing chrome-plated metal tubular furniture) and found it about right: $100,000 profit on $1,500,000 gross. He decided to hold it right there, to take no business over that amount, never to be lured into the risks and discomforts of expansion. Through Depression II there were no layoffs at his $580,000 plant. And every year since 1934 Royal's net has just topped...
...street. It was a good, thick paper (four sections, 48 pages), with plenty of color comics, plenty of advertising, plenty of local news on Page 1. The Zanesville News plant was modern and complete, cost $250,000. With latest photographic and engraving equipment and brand-new unit tubular twin-12 presses, it was capable of printing the News in color throughout. Trucks were ready to deliver it daily and Sunday to every home in Muskingum County. And thorough Earl Jones was prepared to spend money to put it over...
...spare, delicate, geometrical results of Bauhaus workshop experiments in wood, metals, textiles, glass and color. Few could stand alone as impressive works of art, but the best proof of Bauhaus importance lay in the field to which all its experiments were, in theory, preliminaries: architecture and industrial design. Examples: tubular and wood furniture, frosted glass and metal lamps, pottery and other useful goods made in the '20s, which no U. S. manufacturers yet surpass; advanced photography done by or under the direction of Bauhaus Instructor Ladislaus Moholy-Nagy; the second Bauhaus building at Dessau by Founder-Director Walter Gropius...
Newer but not likely to become a fashion for another season or so was the "tubular" skirt with a slight flare at the knees...
When amateurs of the arts think of outstanding modern architects, the names most likely to pop into their minds are Frank Lloyd Wright, Le Corbusier, Walter Gropius, Miës van der Rohe. If they know of Marcel Breuer, they usually identify him as the inventor of tubular metal furniture. In the Bauhaus in 1925. 23-year-old Marcel Breuer first designed tubular steel chairs. His designs were promptly pirated and vulgarized, and being identified as a furniture designer has injured Architect Breuer ever since. Visitors last week at Harvard's Robinson Hall, where models and photographs...