Word: trickiest
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Insurers are trying. Munich Re is piloting flood insurance in Jakarta; Swiss Re is peddling health policies in Pakistan; Zurich Re is trying out disability coverage in China. The trickiest part, says Brandon Mathews, who heads Zurich's developing-markets business, isn't figuring out what to sell but rather connecting with customers. Some of his team's more creative ideas: sell unemployment insurance in Brazil on people's utility bills and push personal accident policies in Bolivia via scratch cards sold at newsstands...
Franklin & Marshall College pollster Terry Madonna says his own polling and discussions with voters suggest that Specter is on the trickiest ground of his career. "There's sort of a nagging concern voters have," Madonna says. "They're concerned about his past - voting with Bush and Reagan for Bush and Reagan tax cuts, for the war in Iraq, support for the Patriot Act." There's also an undercurrent of worry about Specter's age and health, Madonna says, although voters tend to say so only in whispers. Specter is 79 and has suffered two bouts of Hodgkin's lymphoma...
...sleek, cosmopolitan image of today's Panama City, which now has First World aspirations. After several years of unparalleled economic growth and construction, it wants a modern transportation system to fit its sophisticated and worldly ambitions. But getting rid of the second-hand busses has become one of the trickiest parts of Panama City's extreme makeover - and now a central issue in the May 3 presidential elections. "All modern cities have a metro system," said presidential frontrunner Ricardo Martinelli, during a recent speech to the city's top business leaders. "This will be the flagship project of my government...
...rather disappointing and uneventful two days for the Harvard sailing team this past weekend out on the Charles River, as the Crimson competed in some of the trickiest conditions of its spring season...
Given that concussions can be difficult to spot, the trickiest aspect may be getting kids to bench themselves after they're thumped. "You don't want to miss out," says Ryan Williams, a senior at Cibola High School in Albuquerque, N.M., who suffered two concussions this season and one last season. "You want to help your brothers." Of course, you can't help them, or yourself, if you don't know when to stay out of the game...