Word: trickiest
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Dates: during 1960-1969
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...scheduled flight of Apollo 12 is no less complex or hazardous than the earlier moon shots. This attempt will include a number of dangerous innovations. The trickiest is a free-flying approach to the moon that, if it is marred by an engine malfunction, could send the spacecraft into a deadly sun orbit...
...ORIGINAL two-page full color advertisement for Warner-Lambert's "Pristeen" shows a girl sitting on a dune, her knees at her chest and her air fluttering slightly in the wind. She looks very sad ( contemplative I later learned) and the headline reads, "Unfortunately the trickiest deodorant problem a girl has isn't under her pretty little arms. The real problem, " continues the ad in smaller letters, "is how to keep the most girl part of you-the vaginal area-fresh and free from any worry-making odors...
...really wasn't," Miss Prag laughed. "The thing was to try to say in the headline what we were talking about without being totally explicit-without using the word 'vagina' in the headline. The copy could have said, 'the trickiest deodorant problem a girl has isn't under her arms.' It's just that I think that's harsh and unfeminine and I'm hung up on the word 'little...
...trickiest marketing jobs that Madison Avenue has ever faced in volves a product that is now being pro moted in full-page, four-color ads in more than a dozen U.S. magazines, in cluding Glamour, Look and TV Guide...
...trickiest problem the committee faced was deciding how much voice students would have in choosing the new professors. Violent riots at other colleges brought the issue to national attention, and the protest over Soc Sci 5 provided an example closer to home. The solution Rosovsky found was a quiet hedge: the committee that is to search for the new professors will be half student and half faculty. The tacit understanding seems to be that students won't be saddled with any professors they find unbearable. Considering the inevitable objections that any overt policy of "student control" would spawn, the report...