Word: trib
(lookup in dictionary)
(lookup stats)
Dates: during 2004-2004
Sort By: most recent first
(reverse)
...ever convert to paying customers. But the analysts mostly agree that the freebies add value by increasing market share and attracting new, youth-seeking advertising dollars. The Tribune's RedEye (circ. 85,000), for example, has not turned a profit, but it has attracted 350 new advertisers to the Trib. Plus, since newspaper companies use existing assets like printing plants, journalists and distribution networks, the cost of added operations is incremental, says James Marsh, an analyst at SG Cowen Securities. Most of the free papers are break-even propositions...