Word: trademarking
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Dates: during 2000-2009
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...final days of the 2004 campaign, Elizabeth Edwards, wife of Democratic vice-presidential candidate John Edwards, learned that she had breast cancer. In her inspiring new memoir Saving Graces (Broadway), Edwards reflects, with her trademark frankness, on her battle with the disease as well as the death 10 years earlier of their son Wade in a freak auto accident. Edwards spoke with TIME's Andrea Sachs about her health, her family's wealth and the possibility of John Edwards...
...those kids. He remembers it all: the 29¢ his grandma gave him every week, the walk to the grocery store, meditating over which flavor to pick, hearing the tablet hit the water and fizz. The product, sweetened with cyclamate, died when the chemical was banned in 1969. "When the trademark became available," Wehling says, "I jumped on it immediately." The newly formulated Fizzies--with their old look--shipped out in May to fanfare and fan mail...
...eight people. Lieut. Colonel Paul Pasquina, medical director of the Army's amputee-care program, cited a few options to the myoelectric arm, including a body-powered prosthesis. They were lighter, unencumbered at the elbow, and ended in a hook. Pasquina said I might adopt a hook as a trademark that people would come to respect for its straightforward honesty...
Toscanini’s storefront will be remodeled to resemble Gnomon’s trademark art deco one in order to accommodate these changes...
Mahmoud Ahmadinejad isn't one for ceremony. We are waiting in a villa outside Havana when Ahmadinejad strides in without notice, taking even his aides by surprise. He is wearing blue-gray trousers, black loafers and the trademark tan jacket that even he calls his "Ahmadinejad jacket." He mutters something to himself as he settles into an aging leather chair with bad springs. For a moment, he seems irked by the chair, perhaps because it makes him seem even smaller than his 5 ft. 4 in., but soon he's smiling, prodding, leaning forward to make his points...