Word: trademarking
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Dates: during 1990-1999
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...President; Joseph A. Ripp, Treasurer; Harry M. Johnston, Secretary. Second-class postage paid at New York, New York, and at additional mailing offices. 1994 Time Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. TIME and the Red Border Design are protected through trademark registration in the United States and in the foreign countries where TIME magazine circulates. POSTMASTER: Send address changes to TIME, P.O. Box 30601, Tampa, Florida 33630-0601. For subscription queries, call Customer Service at 1-800-843-TIME...
...Chairman; Joseph A. Ripp, Treasurer; Harry M. Johnston, Secretary. Second-class postage paid at New York, N.Y., and at additional mailing offices. (c) 1994 Time Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. TIME and the Red Border Design are protected through trademark registration in the United States and in the foreign countries where TIME magazine circulates. POSTMASTER: Send address changes to TIME, P.O. Box 30601, Tampa, Fla. 33630-0601. For subscription queries, call Customer Service at 1-800-843-TIME...
...brought up, of course, in Winnipeg, Manitoba. It was in Canada that Prabhu learned to dress the ways she does, and to speak with impeccable pronunciation, with a trademark accent that can only be described as "proper...
...President; Joseph A. Ripp, Treasurer; Harry M. Johnston, Secretary. Second-class postage paid at New York, New York, and at additional mailing offices. 1994 Time Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. TIME and the Red Border Design are protected through trademark registration in the United States and in the foreign countries where TIME magazine circulates. POSTMASTER: Send address changes to TIME, P.O. Box 30601, Tampa, Florida 33630-0601. For subscription queries, call Customer Service at 1-800-843-TIME...
Armed with its findings, Coke set out to address the very real problems that teens face without seeming, on the surface at least, to exploit them. The OK trademark struck company marketers as the ideal solution. "It underpromises," says Lanahan. "It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming, which is what teens perceive a lot of brands do." At the same time, the OK theme attempts to play into the sense of optimism that this generation retains. ("OK-ness," says a campaign slogan, "is the belief that, no matter what, things...