Word: trademarking
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Dates: during 1990-1999
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...Harvard trademark experiment, which started nearly four years ago in Japan, is designed to protect the University name from misuse and misrepresentation. Harvard hopes to use the money from licensing agreements to support student scholarships, said Vice President for Finance Robert H. Scott...
...Harvard sweatshirt on the streets on Bangkok, you know it has gone to help the scholarship program," said Scott, who pushed the Corporation to begin the trademark program...
Still, despite the University's trademark enthusiasm, it will be a few months before Harvard sees a profit on the venture, said Sylvia J. Struss, who administers the program. Straus attributed this delay to high initial costs and bureaucratic red tape involved in the process...
...costs are further increased because the University wants to trademark not only its name but also two versions of the "Verities" shield--one with an ivy wreath and one without...
...Each class [of trademark], with all the lawyer's fees, will cost several thousand dollars," Struss said. "We'll be inthe hole for some time...