Word: trademarked
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...graduates to the jewel thief class, kicks up a jump to a movie star's berth, and finishes the whirlwind by aiding the police in a running machine-gun duel with the old gang, in the course of which the old gang is almost totally exterminated. Naturally, that Cagney trademark, rough treatment of the squooshy sex, is not neglected. In a scene which will feed the starved souls of Back Bay mocha-moochers, Jimmy drags a hopped-up moll across the room by her hair and boots her out the portal with the best kick since Albie Booth's winner...
...miles around, Kate Smith (Kate Smith) accepts an offer to croon professionally to get money to fight the power company in court. The latter part of the picture shows Kate Smith broadcasting in Manhattan, contains close-ups of her porcine countenance illuminated by spurious geniality as she intones her trademark ("Hello Everybody") and her lugubrious theme song ("When the moon comes over the mountain, Ooom. . . ."). Sample farm song...
...blue ribbon at the Chicago Fair. So pleased were the Pabsts that they called their leading brew after the Blue Ribbon which they attached to every bottle. When near beer brought lean days a blue strip of paper supplanted the silk ribbon but Pabst stuck to its trademark...
...special job run off for a Brooklyn store by Hearst's New York Evening Journal, no daily advertisement sported color until last fortnight when readers observed some copy of R. H. Macy & Co. in Hearst's morning American. In a corner of the display shone the Macy trademark, a red star...
From an entertainment at once informal and highly artificial, Chevalier's songs spring spontaneously. Even Jeannette MacDonald's trademark scene, the one in which she shows her underclothes, is bearable. Some Lubitsch touches: a small light going on & off at the head of a bed which contains Chevalier and MacDonald ; Chevalier trying to convince a policeman that the lady with whom he has been entwined on a park bench is his wife...