Word: trademarked
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...begat, with the aid of Shoguns, concubines and kinfolks. Down through the years Imperial legends unfolded into a religion and Imperial symbols became as hush-hush as primitive taboos-the divine sword, the jewel, the mirror. The Emperors took the 16-petaled chrysanthemum as a sort of sacred trademark. Modern Japanese are skeptical, sometimes even resentful, of these legends and taboos, but even the best educated observe the outward forms...
Wonderful is British school boys' slang. Derived from Latin, classical literature and centuries of schoolboy gibberish, it is as much a trademark of public (British for private) schools as the old school tie. It is also a clue to the character of British public schoolboys. Last week Britons able to take their minds off death in Flanders could amuse themselves with an authoritative new dictionary of schoolboys' slang (Public School Slang, by Morris Marples -Constable...
...hairdressers hissed Greta Garbo for maintaining the overlong bob that is her trademark...
Since the Axis treaty, Italians refer to Adolf Hitler as La Voce del Padrone ("The Master's Voice"), the Victor phonograph trademark whose secondary meaning is understood by everyone. Too many Gestapo men are around to mention the word "Hitler or "Adolf," but when Italians say "We were better off under our own padrone," the inference is that they believe Il Duce to have lost his hold on Italy and that the Führer is really the boss...
...Novelty Puffing. But they object vigorously to Old Quaker whiskey. They object to Old Quaker's implicit identification with the "purity and integrity" of the Quaker faith. They resent the implication that Quakers drink; they aren't supposed to. The Society is displeased that the Old Quaker trademark is a picture of William Penn, standard-bearer of Quakerism in America; that some Schenley advertisements have featured a photograph of a whiskey drinker in Quakerish dress. Last week, as mad as members of a mild, tolerant sect can be, some Friends proposed to do something about the whiskey...