Word: trademarked
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...free competition began with retail druggists, who feared that cut-rate chains would put them out of business. In 1931, they rammed the first effective fair-trade act through the California legislature; it gave manufacturers and retailers the power to fix the resale price of commodities bearing a trademark. Later, the National Association of Retail Druggists lobbied the same law through other state legislatures. Fearing a clash with federal antitrust laws, the druggists in 1937 drummed the Miller-Tydings Act through Congress. It enabled many others besides druggists to fix prices...
When Oppenheimer was not bossing the laboratory at Los Alamos, he was dealing with military and civilian brass in Washington, and growing in personal assurance at each new contact. He acquired a new trademark. Worried about security, General Groves told Oppie that his broad-brimmed Stetson was too much hat; every spy within a mile of Union Station could spot his comings & goings. Oppie compromised on a brown porkpie (size 6 7/8|), and has worn it ever since. Physicists were not mystified when the hat appeared, uncaptioned and unexplained, on the cover of the magazine Physics Today...
Belgium, which fought her inflation with rigorous, classic financial methods, has made a rapid recovery, and it was quite a pleasure to see the familiar Esso trademark on the bright-red new gasoline stations going up on the main roads...
Under a new cover policy, the monkeys and gag cartoons that have been almost a Collier's trademark, are out. The redesigned cover will display action photographs in color; this week's shows a drum majorette doing a split in mid-air (see cut). The masthead has also been changed. Oscar Dystel, new managing editor, brought in a new art director, Tony Palazzo, from Coronet; a new men's fashion editor, Bert Bacharach; and a women's fashion editor, Mrs. Taube Coller Davis ("Tobe"), who runs a style advisory service for retailers...
...Georgia's ex-pretender-Governor Herman Talmadge hitched himself to the same pair of red suspenders his late pappy Gene wore as a political trademark, pitched his "white supremacy" campaign for governor on a new note of sweet reasonableness: "Segregation is best for the white man and best for the colored man." This week "Hummon" had to give up his speechmaking temporarily. In an auto crash near Dublin, Ga., he suffered a cut mouth...