Word: trademarked
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...just ashore. With an expense account of about $100,000 a year, he was the town's most avid check-snatcher and tipper, its most unflagging patron of flower shops and buyer of sparkling burgundy (which he called "bubble ink"). His pinkish-blond hair was as much a trademark as his open-throat shirt, his fetish against wearing hats, ties or overcoats. "I'm a publicity hound," he told Cleveland sportwriters when he took over the Indians. And ex-Marine Bill Veeck, who had lost a leg as a result of combat injuries on Bougainville, always made good...
During the early years he developed the opening announcement that is still his trademark. "Our biggest problem was what to say when we first went on the air," Brokenshire recalls. "I finally decided on 'How do you do, ladies and gentlemen.' Pretty soon I found that other announcers were copying me. So I added a second 'How do you do' and really underlined...
...Heiress (Paramount) is a handsomely mounted, sumptuously acted film about a wallflower whose only social grace is a neat hand at embroidery. Directed and produced by William Wyler (Wuttiering Heights, The Best Years of Our Lives), The Heiress bears the Wyler trademark of painstaking high gloss. It is also a solid and impressive movie aimed at adults...
...takes the hide of one whole calf to make each head, and several years of seasoning are necessary to make the drum playable. In twenty years the monster percussion instrument has become practically the band's trademark so, though the high cost of transportation is prohibitive--always over $100--it is usually carried to all nearby games as well as Soldier's Field...
Straw-haired, sleekly groomed Fleur Cowles doesn't own a hat, usually wears tailored suits, a rose, and black horn-rimmed glasses, is never without a huge (1 in.) Russian emerald ring ("It's my trademark, it's me, it's Fleur - rough, uncut, vigorous"). Says she: "I've worked hard, and I've made a fortune, and I did it in a man's world, but always, ruthlessly, and with a kind of cruel insistence, I have tried to keep feminine." For a sampling of Fleur's insistent femininity, readers could...