Word: trademark
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Dates: during 1950-1959
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Bixler's trademark has been a constant stream of exciting outside lecturers. One week he mustered Educator Robert Hutchins, Philosopher Brand Blanshard, Industrialist Clarence Randall, Novelist Robert Penn Warren. Sometimes the results startled Bixler himself. "I am continually delighted by the student response," he once said. "There is this marvelous rising to quality. They know the genuine and the authentic. They are appealed to by the truly worthwhile...
...Foreign Service after World War I. As he rose through the corps, putting out diplomatic fires from North Africa to Berlin, from Trieste to Panmunjom, Suez, Tunis and Lebanon (TIME cover, Aug. 25, 1958), 3,400 Foreign Service pros came to look upon him as "Mr. Foreign Service." His trademark was an amiable smile overlaying a dependable core of toughness. Said he to a trouble-minded Lebanese rebel leader at the height of the Lebanon crisis in August 1958: "You know, we have the power to destroy your positions in a matter of seconds. We haven't used...
Morgan Guaranty by the custom services and ingenuity in solving financial problems that have become the firm's trademark. Many businessmen agree that Morgan's service is unexcelled. It will do everything from solving the complex problem of establishing the market values of new shares-even though the companies have no established value-to working out a novel method of financing freight cars or oil tankers. After being turned down by several banks, a group of utilities that wanted to finance an atomic reactor turned to Morgan; in a few days, the bank set up the plan...
Playing at unusual times and place is the Band's favorite trick--and a trademark. The musicians once got out of bed at dawn to give the cross-country team, bound for a championship meet, a musical sendoff at South Station. At another time they showed up in the lobby of the Waldorf-Astoria and then marched through the streets of New York playing Christmas carols...
...breach of peace. Also arrested was an off-duty policeman who enjoyed the music enough to step up and direct the Band in "Yo Ho!--the Good Ship Harvard." Bail was posted and the group was once again on its way to New York City. Of course the material trademark of the Harvard University Band is the huge bass drum the largest playable drum in the world--which is six feet in diameter and two feet in depth. The original drum, received in 1928, gave its last beat in January, 1955. In March a funeral service was conducted...