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Back in 2004, TPI was one of the first centers to give mere mortals the same in-depth analysis and custom fitting that are available to tour pros. But increasingly, golf manufacturers are realizing that opening their knowledge vault to a wider audience not only makes good marketing sense (can any avid golfer visit a clubmaker and not walk away with at least one new toy?) but also allows hackers to improve their game quickly. In January, Callaway, based in Carlsbad, Calif., introduced its VIP Experience, a two-day golf immersion and pampering program featuring the experts who work with...
These 3-D renderings can find faults that even the most experienced instructor can miss--or take years of lessons to correct. "The information that's available now has completely changed the way I think about golf," says Claude Harmon, a teacher on the tour for more than 15 years. Digital analysis has made it clear to him and other teaching pros that not everyone can--or should--swing like Tiger. Instead, instructors should design a swing tailored to each golfer's body mechanics. "All of this information is like an MRI for your swing," says Harmon. "Wherever the tumor...
Perhaps the only downside is that once you get treated like a tour pro, you might start acting like one. "I don't want to go back to getting instruction the same way I have, now that I have this information," McPhee says. "If my instructor had had this technology, we could have eliminated 30 lessons." And bought a couple more clubs with the savings...
...walk Ben [Stiller] back from his tour of the Pudding. He didn’t have enough money on him, so I chipped down for some Peet’s [Coffee]. I also had to make sure that Scarlett [Johansson] could bring her dog on the plane. She ended up leaving...
...done where I feel like it’s not a chore, I just really like doing it,” said Marina Fisher ’09, leader of “Franz Marc and Germanic Art” on her task of preparing the tour...