Word: tours
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...much as a golf ball to put into his hands. But over the past decade, Nike Golf has introduced 10 lines of clubs, 10 series of balls, several styles of golf shoes, and an array of course-worthy golf apparel worn by the 22 swoosh-wielding players on the tour. With the number of golfers in the U.S. flat over the past several years, the only way for equipment makers to increase revenue is to grab market share from rivals. While still small, Nike Golf is one of the fastest growing brands in the sport, with an estimated $600 million...
...separate unit, Nike Golf, with its own staff and, by the happy accident of construction on Nike's main campus, its own rented building a mile from corporate headquarters. It would then take Nike Golf two years to produce something that Woods could use, the Tour Accuracy golf ball, which Woods promptly teed up to post victories at the U.S. Open, British Open and PGA Championships...
...Development Facility in Fort Worth, Texas, the message "Innovate or Die" headlines the whiteboard that serves as Stites' cocktail napkin of ideas. "I keep my blinds closed," he says with a smile, to keep that valuable piece of wall decoration away from prying eyes. Stites learned his craft from tour-champion Ben Hogan, and when he joined Nike, he arrived armed with a box full of prototype clubs that he was eager to make...
...everything you'd get in a four-star hotel." And he is planning to eventually offer smaller, more capsule-like economy rooms without a private bath that could be priced at around $50 a night. "They'll be based on the beds they have on rock 'n' roll tour buses, so they'll be very comfortable, with their PlayStations and TVs and all that. What more do you need? It's fun and cozy...
Following a whirlwind tour of Latin America, Father Roy Bourgeois stopped in Cambridge yesterday to spread his message about the need to shut down a military training facility run by the U.S. Army for Latin American soldiers. Bourgeois spoke in Emerson Hall last night of the Western Hemisphere Institute for Security Cooperation (WHINSEC), its predecessor the School of Americas, and their notoriety for allegedly teaching torture techniques to its students and graduating a number of infamous dictators. Hosted by Harvard College Student Advocates for Human Rights and co-sponsored by The Latino Political Coalition, Bourgeois described his experiences...