Word: topper
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Dates: during 2010-2010
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Clash was the third new stereoptic release in a month, after Alice in Wonderland (now well past $300 million at home, and at $672.8 million worldwide) and last weekend's topper, How to Train Your Dragon (already closing in on $100 million domestic). Apparently audiences are insatiable for movies for which they have to wear goggles. The Hollywood bosses like them too, since they can charge an extra $3 or $4 per ticket for the privilege of seeing a movie like Clash that is retrofitted with no other purpose than greed. This time, audiences responded to the saturation marketing campaign...